Long x BOY Collaboration now in store!

Created in 1977 by Stephane Raynor, Boy London is an iconic British institution. Often copied, it remains the leader of the most influential trends.

From punks and romantics, club kids to fashionistas, Andy Warhol to Boy George, the Pet Shop Boys to Madonna. Everyone has worn BOY.

Now, at the beginning of a new decade, BOY reaffirms it's position as one of London's most important youth brands with a new generation defining it's future identity.

Long x BOY